Data insights that empower the right decisions
From the boardroom to the back office, we work with business owners, marketing heads, and operations teams across New Zealand to turn raw data into sharp insights.
Whether it's mapping market potential, predicting demand, or pinpointing exactly where your customers (and your competitors' customers) are, we bring data to life, giving you the answers you need to make smarter moves.
Real solutions. Real results. See how we've helped businesses like yours.
To profile, prioritise and visualise high-value customer segments, to fuel sales and marketing.
Around physical locations and optimised spend across marketing channels.
To map store crossover and quantify competitor share, powering smarter retail strategy.
To reveal shopper behaviour and tourism impact in a key growth region.
To shape course offerings and drive comms strategies with precision.
To protect future revenue beyond an aging customer base.
To guide retail expansion and identify store-level cannibalisation risks.
Using spatial data to optimise distribution networks and build predictive delivery tools.
Tired of half-baked insights and marketing fluff. You need data that actually drives revenue, fuels growth, and gives you the power to make ruthless, confident decisions. That's where we come in.
Know your customers like never before. No more assumptions—just raw, real, data-backed insights into who they are, what they want, and how to make them spend more.
Your data is a goldmine. We help you dig deep, extract the value, and turn it into growth. Fast. Smart. Relentless.
Big ambitions? Big problems? Bring them on. We build custom data solutions that hit targets,not walls.
No more wasted spend. See exactly what's working, what's tanking, and where to push harder. Total transparency. Maximum returns.
Data chaos? Not on our watch. Clean, enriched, and streamlined data, ready to work for you. Because messy data = messy decisions.
Every Mortal solution is built on the backbone of Mortals—our proprietary people insights engine. No fluff, no guesswork—just real-world human behaviour, crunched and served up for action.
Mortals fuses mobile device data, demographics, household intel, and direct survey responses into a single, seamless dashboard—so you can stop guessing and start knowing.
Billions of data points. We track how New Zealanders move, shop, scroll, and spend—their interests, habits, and daily decisions, all in one place.
This is where the magic happens. We blend our audience data with your business and customer data to generate insights that actually move the needle. No black box. Just science-backed intelligence, built for action.
Before launching Mortal, the founding team cut their teeth solving some of the hardest measurement challenges in media — including building knOOH (formerly Calibre), the first audience measurement system for digital Out-of-Home (OOH) media in New Zealand.Mortal’s work gave advertisers real, verifiable reach and engagement data — setting a new standard for the industry.
"The work done to build the brain of Calibre – now knOOH – was groundbreaking. It brought a level of insight and rigour to Out-of-Home advertising that was long overdue, and it continues to shape the industry today."
We show you who your customers really are, how they purchase, and how to reach them.