Data insights that empower the right decisions

Who we work with

We get stuck into the data so you don't have to

From the boardroom to the back office, we work with business owners, marketing heads, and operations teams across New Zealand to turn raw data into sharp insights.

Whether it's mapping market potential, predicting demand, or pinpointing exactly where your customers (and your competitors' customers) are, we bring data to life, giving you the answers you need to make smarter moves.

Problems We've Solved

Real solutions. Real results. See how we've helped businesses like yours.

Integrated multiple data sources

To profile, prioritise and visualise high-value customer segments, to fuel sales and marketing.

Mapped customer catchments

Around physical locations and optimised spend across marketing channels.

Used mobile location data

To map store crossover and quantify competitor share, powering smarter retail strategy.

Delivered geo-based retail insights

To reveal shopper behaviour and tourism impact in a key growth region.

Profiled student segments

To shape course offerings and drive comms strategies with precision.

Uncovered secondary growth markets

To protect future revenue beyond an aging customer base.

Modelled market potential by region

To guide retail expansion and identify store-level cannibalisation risks.

Forecasted regional demand

Using spatial data to optimise distribution networks and build predictive delivery tools.

You're done with guesswork.

Tired of half-baked insights and marketing fluff. You need data that actually drives revenue, fuels growth, and gives you the power to make ruthless, confident decisions. That's where we come in.

Customer Intelligence

Know your customers like never before. No more assumptions—just raw, real, data-backed insights into who they are, what they want, and how to make them spend more.

Business Analytics

Your data is a goldmine. We help you dig deep, extract the value, and turn it into growth. Fast. Smart. Relentless.

Something Bespoke?

Big ambitions? Big problems? Bring them on. We build custom data solutions that hit targets,not walls.

Marketing ROI

No more wasted spend. See exactly what's working, what's tanking, and where to push harder. Total transparency. Maximum returns.

Data Management

Data chaos? Not on our watch. Clean, enriched, and streamlined data, ready to work for you. Because messy data = messy decisions.

Ready to bring your data to life?

What powers Mortal?

Every Mortal solution is built on the backbone of Mortals—our proprietary people insights engine. No fluff, no guesswork—just real-world human behaviour, crunched and served up for action.

Mortals fuses mobile device data, demographics, household intel, and direct survey responses into a single, seamless dashboard—so you can stop guessing and start knowing.

Human Behaviour

Billions of data points. We track how New Zealanders move, shop, scroll, and spend—their interests, habits, and daily decisions, all in one place.

Data Science

This is where the magic happens. We blend our audience data with your business and customer data to generate insights that actually move the needle. No black box. Just science-backed intelligence, built for action.

Imagine if you could uncover

Who are my target audiences, how do they differ from my competitors’ target audience.
Where are my target audiences located. What makes my target audience tick. What does a typical day look like for them.
What are their likes & dislikes. What are the levers I can pull to increase “customer stickiness”.
What’s driving potential customers to my brand. How do they feel about my brand versus my competitors.

It started with a simple question: Why is so much data unused?

Before launching Mortal, the founding team cut their teeth solving some of the hardest measurement challenges in media — including building knOOH (formerly Calibre), the first audience measurement system for digital Out-of-Home (OOH) media in New Zealand.Mortal’s work gave advertisers real, verifiable reach and engagement data — setting a new standard for the industry.

"The work done to build the brain of Calibre – now knOOH – was groundbreaking. It brought a level of insight and rigour to Out-of-Home advertising that was long overdue, and it continues to shape the industry today."

Paul Maher
Chair of OOHMAA (NZ)

Ready to evaluate your data?

We show you who your customers really are, how they purchase, and how to reach them.