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About Us
Mortal reminds us that businesses are run by people, for people. We want to help bridge the gap between data , tech and real, tangible human experience.
We chose the name ‘Mortal’ to reflect this philosophy.
Mortal reminds us that businesses are run by people, for people. We want to help bridge the gap between data , tech and real, tangible human experience.
We chose the name ‘Mortal’ to reflect this philosophy.
We built the brain behind New Zealand’s digital billboards.
We built the brain behind knOOH (formerly Calibre) - The first real test of Mortal’s prowess came from an industry that desperately needed a data revolution—Out-of-Home (OOH) advertising. Billboards were taking over cityscapes, but no one could truly measure their impact.
Media companies were selling screens, but advertisers were flying blind.
So engaged by the industry, Mortal built Calibre—a game-changing measurement system that cracked the code for audience reach, frequency, and contacts in the Out Of Home industry.
Calibre didn't just validate OOH; it set the standard. It gave advertisers the power to see, predict, and optimise their spend like never before.
Over 25 data categories, relevant to more than 300 brands
More than 360 attitudinal statements used to help define audiences
Dedicated professionals driving your marketing success.
Keeps our people humming by championing culture and making sure Mortal is a place where our people can thrive.
Sets the vision, steers the strategy, and grows a high-performing team that delivers seriously smart data solutions - balancing big-picture thinking with sharp execution to drive impact for our customers.
Builds intuitive tools by blending stats, code, and curiosity to build models and unlock insights that drive real-world impact.
Builds intuitive tools by blending stats, code, and curiosity to build models and unlock insights that drive real-world impact.
Leads delivery of analytics projects from start to finish, making sure they land on time, on point, and on budget.
Dives into data to uncover what makes customers tick - spotting patterns & surfacing insights to help our customers shape better experiences, products, and strategies.
Maps the ‘where’ behind the ‘why’ – analyses retail purchase data and customer locations to uncover trends, guide smarter marketing and sharpen retail strategies to help our customers make confident, data-led moves.
Digs into data to find the gems and uncover insights that drive smarter decisions.
We show you who your customers really are, how they purchase, and how to reach them.