Beacon
A data-driven guide to choosing the right media channels - so your marketing budget delivers real results.
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A data-driven guide to choosing the right media channels - so your marketing budget delivers real results.
Media Recommendation is a strategic analysis service that helps businesses identify where to advertise by combining customer behavior insights with media consumption trends. Whether you're entering a new market or optimising existing campaigns, we help you invest your advertising dollars where they'll have the most impact.
Most businesses are sitting on a goldmine of customer data — and doing almost nothing with it. Segments are broad. Campaigns are generic. And the customers who'd actually convert? They're invisible.
Beacon exists because gut-feel targeting doesn't scale. Without clear audience intelligence, you're spending more to reach the wrong people — and watching the right ones walk past.
A custom report profiling your target market or geographic area — from suburbs to whole countries.
Breakdown of how your audience consumes media — online and offline — so you know where to show up.
Demographics, mobility patterns, and behavioural data that reveal who your customers really are.
Specific channel recommendations — social, TV, digital, print — based on audience fit and effectiveness.
Optional interactive dashboards for ongoing exploration and real-time data filtering.
PDF maps, data sheets, and visual summaries to support your media planning and stakeholder presentations.
Share your target market, geographic focus, and campaign goals. We'll scope the analysis and confirm what data layers you need.
We combine media consumption trends, demographic profiles, and behavioural data to build a clear picture of your audience and where they pay attention.
Receive a tailored report with platform recommendations, audience maps, and optional dashboards — ready to brief your media team or agency.
Spend Smarter, Advertise Better.
Tailored media report for a single target market or geographic area, with platform recommendations and audience insights.
Everything in Standard, plus interactive dashboards for ongoing exploration and real-time data filtering.
We show you who your customers really are, how they purchase, and how to reach them.